Joakim Lundell
Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators.
Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need.
Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+.
Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.
Acting
Movie
Canceled
as Man in the Club
2023
TV
Fångarna på fortet
as Self
1990
TV
Masked Singer Sverige
as Skrothögen
2021
TV
Masked Singer Sverige
as Himself - Guest
2021
TV
The Traitors Sweden
as Self - Faithful
2023
TV
Jeopardy! Sverige
as Self - Contestant
2023
TV
Min sanning
as Self
2012
TV
Wahlgrens Värld
as Self
2016
TV
Spökjakt
as Self
2019
Movie
TV4:s nyårskarameller 2025
as Self
2026
TV
Smartare än en femteklassare
as Contestent
2011
TV
Hide and Seek
as Self - Host
2020
TV
Lundellhuset - Sveriges lyxigaste bygge
as Self - Builder
2020
TV
Den svenska Youtube-historien
as Self (archive footage)
2025
TV
Ägd av Danny
as Self
2022
TV
Brynolf & Ljung - Street magic
as Self
2015
Movie
Joakim Lundell - Jockiboi räddade mitt liv
as Self
2019
Movie
Lionels födelse: Jocke och Jonnas berättelse
as Self
2020
Movie
Wicca
as Jimmy Klasson
2014
Movie
Förrädarna - Återträffen
as Self (archive footage)
2024
Movie
Hellenius hörna hyllar TV
as Self
2025
Movie
Malou möter Joakim Lundell
as Self
2024
TV
Hellenius Hörna
as Self - Guest
2010
TV
Familjen Lundell
as Self
2019
Crew
Movie
Feed
Producer
2022
Movie
Canceled
Producer
2023
TV
Spökjakt
Producer
2019
TV
Hide and Seek
Producer
2020
TV
Lundellhuset - Sveriges lyxigaste bygge
Producer
2020
Movie
Untitled Joakim Lundell Autobiography Movie
Writer
Movie
Feed 2
Producer
Movie
Flickhemmet
Producer
Movie
Untitled English Joakim Lundell movie
Producer
Movie
Wicca
Writer
2014
TV
Joakim Lundell: Varje sida räknas
Director
2025
TV
Spökjakt - Inlåsta
Producer
2026